Sabancı Master of Science in Marketing Program offers an intensive one-year professional degree program for participants who want to specialize in marketing.The program's curriculum covers a wide range of core marketing topics and interests, including omnichannel marketing, integrated marketing communications, consumer behavior, digital marketing, branding, and data insights for marketing, and a wide range of electives that enable further specialization in interests.

The main aim of the program is to provide a comprehensive understanding of key business management concepts such as segmentation, targeting, positioning, product development, pricing, distribution, promotion, communication and branding while focusing on understanding consumer behavior.

The Master of Science in Marketing (second cycle in Marketing) is awarded to graduates who have successfully completed all the courses in the curriculum.

Second Cycle

The general requirements explained in “Quotas and Admissions” of Instruction Letter For Sabancı Unıversity Graduate Programs for admission of students.

Students must obtain a grade point average of at least 3.00 out of 4.00 and successfully pass all courses on the programme.

Exemptness from the courses which are included in transfer and student exchange programs are regulated by the related articles in Information on the Instruction Letter For Sabancı Unıversity Graduate. At Sabancı University, apart from formal education institutions, there is no recognition process for informal-based or experience-based (in-formal and non-formal) learning.

Common Outcomes of Masters Programs:

 - Develop the ability to use critical, analytical, and reflective thinking and reasoning
 - Reflect on social and ethical responsibilities in his/her professional life.
 - Gain experience and confidence in the dissemination of project/research outputs
 - Work responsibly and creatively as an individual or as a member or leader of a team and in multidisciplinary environments.
 - Communicate effectively by oral, written, graphical and technological means and have competency in English.
 - Independently reach and acquire information, and develop appreciation of the need for continuously learning and updating.

Common Outcomes for Institute:

 - Develop, interpret and use statistical analyses in decision making.

Program Specific Outcomes:

 - Demonstrating an in-depth understanding of fundamental marketing concepts, theories and frameworks.
 - Understanding and utilizing the core components of the marketing mix (product, place, price and promotion) and analyzing their impacts on marketing strategy
 - Having an in-depth comprehension of today’s consumers and  their behaviour.
 - Applying market segmentation, targeting and positioning techniques to increase the effectiveness of marketing campaigns while designing marketing plans for various types of products and services.
 - Exploration of emerging trends in digital marketing, utilizing digital marketing strategies and tools, and analyze their impacts on marketing performance.
 - Extracting key insights from big data sets by applying marketing analytics and market research, to identify and critically evaluate opportunities, threats and trends in the market.

Marketing Manager,Brand Manager,Market Researcher,Advertising and Communication Manager

The general requirements explained in “Quotas and Admissions” of Information on the Instruction Letter For Sabancı Unıversity Graduate Programs for acceptance of the students to be taken to the graduate programs.

The evaluation and grading of each course is included in “Examinations & Academic Assessment and Grades” of Information on the Instruction Letter For Sabancı Unıversity Graduate for admission of students.

Graduation requirements are explained in the Instruction Letter For Sabancı Unıversity Graduate for admission of students.

Part-Time

Zeynep Aydın Gökgöz -  zeynep.aydin@sabanciuniv.edu